Face Down in the Dirt

It pays to have wise friends. When I was feeling very low and very worn out, I had lunch with the always-beautiful, always-lovely author Gigi Amateau. If you don’t know her work, she is an amazing YA author who has a very powerful novel coming up. And Gigi listened as I poured my heart out and her first question was “Where are you in all that?” Indeed, like most mothers, most multi-tasking, insanely busy women, I was last on my own list. I was nowhere. Invisible.

What did I do to ease the stress? So I mentioned how much my garden meant to me, but that last year, it fell to disarray because I was in the hospital, and while there, it was untended and became overgrown with weeds–a good metaphor for my life. When I came home from the hospital, I was too weak to tend it. So Gigi told me that this year, no matter what, I should get out there in the dirt, really feel the soil.

So while I was working on my vegetable bed, I literally rested in the dirt (bet you thought the blog post title meant something bad, right?). My cheek pressed in the soil, I just felt the warmth of Mother Earth. The smell of rich soil and new plants surrounded me. I literally felt my cares leaving me.

My garden is me. Make that gardens. My vegetable garden is the mom-me, because it will hopefully feed and nourish my family. And my front gardens are the other me. The woman-me, the writer me. There are Buddha heads tucked in with plants. But also a gnome because it reminds me of my late grandmother, who had one in her garden. St. Francis of Assisi is there . . . reflecting my love of animals. A Japanese lantern. Bird feeders. And there are wild strawberries and raspberry plants because I like wild things. I have a whole huge wildflower garden because . . . well, it’s unruly and unfettered and the butterflies like it. There are no neat rows in my gardens–any of them–because I’m not neat or organized. I am untamed.

Gardening is hard work. I know. I spent about eight solid hours working it this weekend. It doesn’t seem like hard work, but it requires digging deep in that earth. And digging deep brings us around to writing.

My friend Jon and I started Editing for Authors. And we’re insanely busy.  And along the way, I can’t help but become very involved and close to some of our projects. As I told one author recently, I like the idea that I am a doula for manuscripts (he may not like the metaphor–I don’t know–maybe he’ll comment). Even when my own fiction career took off, I always edited because  . . . well, I’m good at it and passionate about it. And the manuscripts I come to really adore, like W.R.R. Munro’s (and I could pick dozens, but his is new and just out) are the ones where the authors “dig deep.” They take their revisions and are not afraid to get dirty and really do the hard work required to take a manuscript to the next level.

I don’t think I’ve ever been afraid of the weeds and the hard work and the sweat equity it takes to grow a garden or write a book. At this point, I smile to myself when someone at a cocktail party comments on my career with, “Oh, yeah, I have a great idea for a book and one of these days I’ll sit down to do it.” Because I know a tiny, tiny fraction of those people–as in maybe I’ve seen two do it–actually follow through. Writing all the way to The End takes tremendous effort.

But then comes the digging deep. Because revisions can damn near kill you sometimes.

But when what you’ve planted blooms . . . . like sitting back and being with my flowers, it’s a feeling like no other. And interestingly, Jon is–in tomato circles–FAMOUS. Like been-on-TV fame.

Thoughts? What restores your soul?

And fellow writers . . .  what’s the hardest part of the writing process, when you have to dig the deepest? (For me, it’s the MIDDLE.)

 

Free Promotions Sell Ebooks

I always like to check up on our authors to see how they’re doing. After working so closely on a book, it’s hard not to get invested, even if my name isn’t on it. So the other day, I dropped in on Stella Baker’s Amazon page for 4 GIGS OF TROUBLE and was blown away. Stella was an early EFA client, and when I looked, her book was ranked high on Amazon and it had 2 dozen five-star reviews. I already knew it was an great book with an awesome main character, and I knew the cover was hot, so of course it deserved to find thousands of fans. But when I wrote Stella to congratulate her, it turned out there was another side to the story. But rather than spoil it, I’ll just reprint part of Stella’s letter here:

“Until March 12, 4 Gigs had 13 good Amazon reviews and seven or eight dozen eBook sales. I put it on KDP Select and did a two day free promo in early February, and it was downloaded free about 2,000 times. That helped only very modestly, accounting for three or four dozen sales in February. By late- February, 4 Gigs had dropped like a brick back down to the basement.

“On March 11, I put it on one day free promo. The Universe decided to give me a break, and 4 Gigs was downloaded (free) over 22,000 times. That popped it up high enough for Amazon’s computer algorithms to highlight it to customers, so it sold VERY well for about five days.  Yesterday and today, the sales are slow,  so I think the Universe has given me all the WOW sales it’s gonna, for the month of March anyway. But I’m NOT complaining because I sold 1400 eBooks and 127 Kindle Loans between March 12 and March 20.”

Pretty cool, huh? So here’s the takeaway: Stella’s book had been on the market for months with little movement before she took advantage of Amazon’s free promotion. And that little shove was all it needed. Within a week, she shot up in the rankings, found tens of thousands of readers and made a nice chunk of change. Congrats, Stella!

 

 

Should You Sell Ebook Downloads?

I’ve been looking into this question lately … one of our authors was interested in selling ebook downloads instead of using Amazon and Barnes & Noble and the other ebook platforms. The idea was pretty simple: if you sell your own downloads, from your own website, you keep 100% of the revenue, instead of sharing any of it with Amazon or somebody else. It’s not difficult to sell your own downloads, and if you price the book competitively, you realistically only need to sell a few hundred copies or so to completely recoup your investment in your book (I always advocate looking at self-publishing like a business). If you can market effectively, that’s not such a big hurdle to cross.

Ultimately, though, I advised against it, and after some research, he decided not to. Here’s why …

Although there are lots of reasons people self-publish, I think it’s safe to say that most authors aren’t playing small ball. They are interested in selling thousands of copies, if possible, or tens of thousands or breaking the mythical 1 million mark. And ultimately, I don’t think any individual authors (except maybe JK Rowling, who is selling her own ebook downloads) has the reach or marketing platform provided by Amazon and the other online retailers. Amazon’s “Other Readers Also Bought” feature is one of the most powerful marketing tools available to self-published authors–there’s really no better way to have your book served up to readers who are already interested in that type of book. And better yet, the royalty structure offered by online retailers isn’t that onerous. At $2.99, you earn a 70% royalty, which seems like a small price to pay for the ability to reach tens of thousands of readers.

So while it might make short-term sense to sell your own ebook downloads, I’d argue that in the long run, it makes much more sense to let Amazon handle that for you and concentrate your efforts on writing the next title.

Welcome!

Welcome to Editing for Authors’ blog! We are launching this blog as a place to talk about writing, publishing and self-publishing, ebooks, and pretty much anything else that comes to mind. Drop by often and see what’s going on …